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Company Signs Jen Welter as the First Woman Athlete for Its New E-Commerce Website DALLAS, TX -- March 1, 2010 -- Artfest International, Inc. (OTC.BB:ARTS - News) is pleased to announce that the Company has signed Jen Welter, a six-time Independent Women's Football League (IWFL) All-Star, to its board of advisors. Jen Welter is also the first woman athlete whose sports memorabilia will be available to consumers through the Company's new e-commerce website www.artfestdirect.com. The new site will launch on March 8, 2010, a portion of the proceeds from the sale of Jen Welters sports memorabilia through Arfest's new e-commerce website will go directly to The Jen Welter Foundation, whose mission is to support other female athletes in the pursuit of their dreams and to help mentor young women.
Jen Welter played ten seasons in women's football with three different teams, winning four World Championships, selected All-Pro, and a six-time League All-Star. In addition, Ms. Welter received her B.S. degree in Business from Boston College, a Masters degree in Sport Psychology, and is currently working on her dissertation to receive a PhD in Psychology. Jen is also well respected in the fitness industry, in which she has over 13 years of experience as an aerobics instructor and personal trainer. "I'm excited about joining the Artfest team," stated Jen Welter. "This is a great way to not only promote awareness for my foundation, but also allows me the opportunity to connect with fans." For the first time, Artfest International's new website will enable consumers to purchase fine sports art as well as sports memorabilia and collectibles directly from their favorite teams, players, and athletes. According to a January 2010 report by the research firm, Inside Network, the U.S. market in 2010 for virtual goods is expected to reach $1.6 Billion, with $835 Million of which will be from social gaming and sports memorabilia. "We are excited about the addition of Jen Welter to our Company's Advisory Board," stated Edward Vakser, CEO of Artfest International, Inc. "Her sports memorabilia will be a great addition to our Artfest Direct website and will help us expand in the multimillion dollar sports memorabilia market." About Artfest International, Inc. Artfest International, Inc. brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. (www.artchannel.tv), and Art Channel Galleries, Inc. (www.ArtChannelGalleries.com), offering the most exciting product and rewards program in the history of direct sales marketing. Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law. Contact:
Investor Relations
1 407-389-5900
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